Expert HR Consulting Services for Startups & SMEs in the UAE
Top Quality Human Resource Services for Your Business
With extensive experience across the UAE and wider region, we support companies of all sizes and industries—from startups to established enterprises.
Our expert team handles all aspects of HR management, including operations, compliance, and strategy—swiftly, accurately, and in full alignment with your business goals.
So you can stay focused on what matters most: growing your business.
Choose Us for Trust, Service and Accuracy
We are a full-service HR consultancy offering end-to-end human resource solutions tailored to your business needs.
Our team of qualified and experienced HR professionals delivers expert support across all areas of HR—including recruitment, onboarding, compliance, performance management, payroll, and strategic planning.
With us, you gain a trusted partner committed to precision, professionalism, and people-focused results.
The UAE's Premier HR Consultancy for Tailored, Culturally-Aware solutions.
We specialize in delivering customized HR solutions designed to meet the unique needs of businesses across the UAE. Our goal is to help organizations navigate HR complexities with confidence—while fostering positive, compliant, and productive workplace cultures.
To better serve our diverse client base, we offer services in multiple languages and bring a deep understanding of regional business dynamics.
Trust
We build long-term partnerships through transparency, consistent communication, and genuine care for our clients’ success.
Expertise
Our team brings extensive HR experience from six countries—the UAE, Saudi Arabia, Oman, Türkiye, India, and South Africa—offering culturally informed solutions tailored to your business.
Community
We support local businesses with flexible pricing models for startups and SMEs—making top-tier HR services accessible and scalable as you grow.
Ethics
We uphold the highest standards of integrity and accountability, ensuring your business is represented with professionalism and care in every HR interaction.
Efficiency
With streamlined processes and a proactive approach, we deliver fast, effective HR solutions—so you can stay focused on your business goals.
Many more
We are committed to continuous improvement, regularly evolving our services to meet the changing needs of today’s workforce and deliver greater value to our clients.
Nilufar Yuldash
Founder, HRify with NY
Nilufar Yuldash is a seasoned HR consultant and business partner with a passion for helping organizations thrive through effective and people-centric HR practices. With over 14 years of experience across the UAE, Saudi Arabia, Oman, Türkiye, India, and South Africa, she brings a global perspective and deep regional insight into every client engagement.
As the founder of HRify, Nilufar is committed to delivering customized HR solutions that are strategic, ethical, and results-driven. Her approach is rooted in building long-term relationships based on trust, cultural understanding, and operational excellence.
Nilufar is especially passionate about supporting
startups and small businesses by providing
accessible, high-impact HR services that scale with growth. Her work is guided by core values of
efficiency, innovation, and
continuous improvement, with a clear focus on empowering teams and cultivating positive workplace cultures.